Integrated Marketing Manager – Reconext (NYC Hybrid)

Integrated Marketing Manager – Reconext (NYC Hybrid)

Reconext is seeking a highly versatile, self-directed Integrated Marketing Manager who thrives in a fast, technical, and rapidly evolving B2B environment. This role is perfect for someone who excels as a jack-of-all-trades marketer, can independently turn ambiguous ideas into finished deliverables, and loves diving into technical subject matter, from AI-enabled repair intelligence to ITAD, reverse logistics, and electronics manufacturing.

You’ll work across the full marketing spectrum: ABM, SEO, content, social, lead-gen, webinars / events, and special projects (like launching a podcast). This is a high-ownership role reporting directly to the CMO.

What You’ll Do

Full-Funnel B2B Marketing & Growth

• Build, execute, and optimize B2B lead-gen funnels across paid, organic, social, and ABM channels.

• Own multi-step drip and nurture campaigns that drive engagement and conversion.

• Develop vertical-specific and account-specific marketing for strategic enterprise prospects.

• Collaborate with Sales to ensure Messaging → Lead Flow → Pipeline progression is aligned.

Content Creation & SEO

• Write and edit SEO articles, industry explainers, case studies, and technical narratives.

• Manage keyword strategy, content cadence, and performance metrics.

• Turn engineering, sustainability, and operational insights into compelling storytelling.

Special Projects (High Ownership)

• Lead cross-functional projects like launching the Reconext podcast, a webinar series, and special marketing initiatives.

• Scope requirements, manage timelines, work with internal SMEs, and deliver final polished outputs with minimal oversight.

• Step in wherever needed to fill gaps, solve problems, and drive execution.

Events, Webinars & Tradeshows

• Plan and coordinate webinars, virtual events, and large enterprise presentations.

• Support the strategy, logistics, and creative execution for tradeshows and industry events.

• Partner with sales and operations to turn event presence into pipeline impact.

Project Management & Cross-Team Orchestration

• Manage complex, multi-stakeholder projects: content, events, campaigns, and technical initiatives.

• Work closely with Engineering, Operations, ESG, Product, Sales, and Leadership to align messaging and deliverables.

• Keep projects moving in fast-changing environments with clarity, structure, and pace.

Clay + Modern Marketing Tooling

• Use Clay to build prospect lists, enrich data, automate workflows, and support ABM initiatives.

• Collaborate on integrating AI agents and automation into marketing workflows.

• Maintain clean data, organized targeting, and structured campaign operations.

What You Bring

• Self-starter with strong ownership instinct. You take initiative, fill gaps, and execute independently.

• Demonstrated ability to pick up technical subject matter quickly, OR direct experience in ITAD, reverse logistics, electronics manufacturing, supply chain, or circularity.

• 3–7+ years of marketing experience across a mix of B2B, SaaS, industrial, or technical fields.

• Strong writing and editorial skills. Comfortable interviewing SMEs, synthesizing complexity, and producing crisp, clear content.

• Hands-on experience with:

  • SEO & content operations

  • Social media marketing

  • Lead-gen, funnels, and drip campaigns

  • ABM

  • Event or webinar coordination

• Project management excellence: timelines, briefs, cross-functional alignment, and follow-through.

• Proficiency with or ability to learn fast: Clay, CRM platforms (Apollo, Dynamics, Propensity), SendX, LinkedIn Campaign Manager, Google Analytics, SEO tools.

• Comfort working in a fast-paced, evolving environment with shifting priorities and high expectations.

• NYC-based or willing to be on-site in our NYC office several days a week.

• Light design or media skills (Figma, Canva, video editing, etc).