Director of Integrated Marketing- Electronics Industry

We’re seeking a Director of Marketing who can work side-by-side with our Chief Marketing Officer to develop and implement robust marketing strategies with a true “boots on the ground” approach. This high-impact, roll-up-your-sleeves role will focus on supporting Sales during the RFP process, driving Account-Based Marketing initiatives, and expanding our presence on LinkedIn and other digital platforms. You’ll also play a critical role in trade shows, content marketing, partner marketing, and consolidating sales presentations to fuel our business growth. 

Collaborating closely with cross-functional teams (Sales, Product, Operations) and external agencies, you’ll help ensure consistent brand messaging and seamless execution. A key strategic priority this year is to elevate our market position and thought leadership. Our CEO and executive team—many of whom are based in NYC—possess deep industry expertise that needs to be communicated effectively to targeted audiences. Every customer touchpoint is an opportunity to align our strategic objectives with their specific needs, emphasizing relevance and practicality. In this role, you will contribute both strategically and tactically, with significant in-person interactions alongside executives, necessitating your presence (or relocation) in NYC. 

We’re looking for a candidate that is familiar with electronics manufacturing/assembly and reverse logistics (or general logistics), including how supply chain, engineering, and repair activities come together to solve global challenges for customers. While direct operational experience in these areas is not required, you should have a strong foundational understanding and a desire to learn more. 

This is a unique opportunity to shape how we present ourselves in the market—translating our executive leadership’s deep knowledge into targeted, high-impact messaging that supports business development and brand transformation. If you’re excited by a fast-paced, hands-on environment and have the flexibility to engage regularly with senior leaders, we’d love to hear from you. 

Key Responsibilities 

1. Sales Support & RFP Process 

   • Collaborate closely with Sales during the RFP process to create compelling marketing collateral, presentations, and case studies. 

   • Consolidate and refine sales presentations, ensuring brand consistency and clear value propositions. 

2. Digital Marketing & Social Media 

   • Drive digital strategy for brand awareness, thought leadership, and lead generation. 

   • Oversee the creation of digital content (blog posts, videos, infographics) that underscores Reconext’s expertise in the circular economy and aftermarket lifecycle services. 

3. Trade Shows & Events 

   • Plan and manage company participation in industry trade shows and partner events, focusing on lead generation and brand positioning. 

   • Coordinate booth design, marketing collateral, and on-site execution to maximize ROI. 

4. Account-Based Marketing (ABM) Strategy 

   • Develop and execute targeted ABM campaigns to engage key enterprise and mid-market accounts within electronics manufacturing, refurbishment, and adjacent hardware industries. 

   • Work with Sales and Product teams to identify and prioritize high-value accounts, tailoring marketing messages and campaigns accordingly. 

5. Content & Partner Marketing 

   • Develop marketing collateral, white papers, and case studies to highlight Reconext’s unique value to OEMs, operators, and other channel partners. 

   • Collaborate with strategic partners to develop co-marketing opportunities and joint campaigns. 

6. Marketing Process & Infrastructure 

   • Partner with the CMO to build and refine marketing processes, systems, and best practices. 

   • Implement marketing automation tools and analytics platforms to track and optimize campaign performance. 

7. Cross-Functional Collaboration 

   • Act as a key liaison between Marketing, Sales, Product, and Operations to ensure alignment on messaging, product positioning, and lead flow. 

   • Champion the customer perspective within the organization, ensuring all marketing initiatives meet the needs of target buyers. 

8. Market & Competitive Analysis 

   • Stay current with industry trends, competitor strategies, and technological advancements, particularly in electronics manufacturing and refurbishment. 

   • Use insights to refine go-to-market strategies and inform product marketing initiatives. 

Qualifications & Skills 

Education & Experience: 

• 5+ years of B2B marketing experience, preferably in electronics manufacturing, refurbishment, or related hardware industries. 

Marketing Expertise: 

• Demonstrated success in trade show management, digital marketing, and content marketing. 

• Proven record of accomplishment supporting sales teams in the RFP process with strong presentation and proposal-development skills. 

• Experience with LinkedIn campaigns and social media marketing in general. 

Technical Skills: 

• Strong knowledge of marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.). 

• Analytical mindset with the ability to interpret data and derive actionable insights. 

Soft Skills & Traits: 

• Highly organized, self-starter with a “get it done” attitude—able to thrive in a fast-paced environment. 

• Exceptional written and verbal communication skills. 

• Collaborative team player who can work cross-functionally and influence at various organizational levels. 

Travel & Work Arrangement: 

• This is a hybrid role based in New York- Candidates welcomed from the Tri-State area, but must be able to travel into the city weekly. 

• Travel will be required for trade shows, partner events, and periodic visits to company or client sites.